IELTS WRITING TASK 02 (Double Questions)

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Question:

In their advertising, businesses nowadays usually emphasise that their products are new in some ways.

Why is this? Do you think it is a positive or negative development?

Model Answer: 

Nowadays, the business companies try to show that their products are unique to some extent through advertising. The companies do this to prove themselves innovative. They also want to retain the attraction of common people more and more in this way and make profit in their businesses. This essay will show that this practice is completely a negative development.

People are doing businesses of many different things worldwide with the advent of civilization and industrialization to earn their livelihood. However, it is quite difficult to run a business successfully as the field of trade has become highly competitive in this age of cutthroat competition. As a result, the business organizations are constantly trying to present their customers with something new. As advertising can be considered as the most powerful weapon to reach the customers easily, the companies grab this weapon to emphasise that their products are not banal. Rather, the products are singular from other products. In this way, they try to prove their power of innovation. Moreover, they hold the attention of their customers so that the customers do not feel inclined to buy products from other companies and thus they make an honourable profit in their businesses. For example, a recent study has shown that a renowned edible oil brand has displayed a detailed comparison between their oil and the oil of other brands using animations and slides in an advertisement to prove their oil the best which has left a big impact on the mass. From the above discussion, it is clear why the business authorities of various companies want to prove their products new and different from others.

To prove themselves the best, the business communities might adopt some unethical means. They might use some deleterious elements in their products to make them more effective, but they do not show this on the advertisements. Thus, greed and hypocrisy are given priority. In addition, this kind of manipulation might create a clamorous situation in the society since people get confused about what to do and what to buy. To illustrate, an article published in 2021 in a newspaper showed that a group of youngsters engaged themselves in a conflict due to an argument which resulted from talking about the best headphone brand. These are the reasons why this trend is totally a negative development.

Businessmen of different companies are trying to uphold that the products of their companies are not threadbare. Rather, they have flourished their products with a touch of newness. In this way, they want to prove their level of creativity and earn a huge amount of money gaining the trust of the buyers. Nevertheless, it is absolutely a negative development as it indulges the companies to practise the vices of deceit as well as dubiousness and damages the peace of the society by creating perplexity.

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